MeHAF Announces $1.5 million in Grants to Promote Enrollment in Maine's Health Insurance Marketplace

MeHAF Announces $1.5 million in Grants to Promote Enrollment in Maine's Health Insurance Marketplace

MeHAF announced today that it has awarded $1,557,312 to 15 organizations from around the state to provide Maine people with the information and help they need to enroll in health plans offered through Maine’s new Health Insurance Marketplace, which was created as part of the federal Affordable Care Act (ACA), also known as Obamacare. 
For the next two years these groups will provide public education and assistance in a variety of ways. Some of their activities will include educating health care providers on new insurance options offered through the Marketplace, door-to-door canvassing, and holding informational and enrollment events in communities all over the state. Many of the organizations have staff who have been trained specifically to help people learn about their health insurance options, determine if they qualify for financial assistance, and help people successfully enroll in a plan.

“For the last three years, MeHAF has supported a broad array of strategies from grassroots efforts to statewide marketing to educate and inform Maine people about the changes brought on by Obamacare,” said Dr. Wendy Wolf, President and CEO of MeHAF. “The new Health Insurance Marketplace provides an unprecedented opportunity for many Maine people who have been unable to afford health insurance to finally get coverage. Our support for education, outreach and enrollment assistance clearly aligns with MeHAF’s mission to promote access to quality health care, especially for uninsured and underserved people in Maine.”

When the ACA became law in 2010, MeHAF stepped forward immediately to make grants to 10 organizations for the purpose of providing Maine people with the facts about how the law might impact them and their families. These new grants expand upon this education and outreach work to include resources that can help Mainers successfully enroll in health insurance through the Health Insurance Marketplace.

In addition to this grant funding, the foundation has also worked with its grantees and other partners to launch a statewide campaign to raise awareness of new options for more affordable plans through the Marketplace. A centerpiece of the campaign is, a website designed to help people locate and access in-person assistance to help them review their coverage options and enroll. Recently, has expanded its list of in-person assisters to include ACA-certified insurance brokers, a blog, and the state’s most comprehensive list of ACA-related educational and enrollment events.

Later this month, a statewide marketing campaign will help promote through television, radio and online ads.  This will supplement an ongoing social media campaign on enroll207’s Facebook, Twitter and YouTube sites, and city bus advertising in Portland, Lewiston and Bangor.

MeHAF and its grantee partners are also organizing events around the state, including an upcoming forum for small business in Lewiston on January 21, hosted by the Androscoggin County Chamber of Commerce. Consumers for Affordable Health Care will also be hosting a number of ACA roundtables for enrollment assisters around the state, including a January 21 event at Penquis Community Action in Bangor and a February 3 event in South Portland at The Opportunity Alliance.

MeHAF’s goal in helping Maine people sign up for health insurance is to enroll 20,000 people by the end of 2014.
Morgan Hynd, the MeHAF Program Officer in charge of this grant program said, “All of these events and on-the-ground efforts of MeHAF’s grantees will help Maine people successfully enroll in health insurance to preserve and improve their health.”

Health Reform Outreach, Education and Enrollment Awards

Community Concepts, Inc.
Joan Churchill
(207) 739-6535
Grant: $120,000

Consumers for Affordable Health Care
Joe Ditré
(207) 622-7083
Grant: $250,000

Division of Public Health, HHS Dept., City of Portland
Kolawole A. Bankole
(207) 874-8773
Grant: $119,998

Hand in Hand / Mano en Mano, Inc.
Ian Yaffe
(207) 598-8926
Grant: $30,000

Healthy Community Coalition of Greater Franklin County
Jennifer McCormack
(207) 779-2750
Grant: $120,000

Maine Association of Area Agencies on Aging
Jessica Maurer
(207) 592-9972
Grant: $120,000

Maine Equal Justice Partners
Deb Curtis, MPH
(207) 626 7058
Grant: $61,792

Maine Medical Education Trust
Jessa Barnard
(207) 662-3374
Grant: $85,790

Maine People's Resource Center
Amy Halsted
(207) 797-9207
Grant: $120,000

Maine Primary Care Association
Darcy Shargo
(207) 621-0677
Grant: $25,000

Carol Zechman
(207) 662-7960
Grant: $119,732

Planned Parenthood of Northern New England
Helen Reid
(802) 448-9736
Grant: $120,000

Preble Street
Jon Bradley
(207) 775-0026
Grant: $120,000

Somali Culture & Development Association
Dd Swan
(207) 233-6014
Grant: $120,000

Western Maine Community Action
Janice E. Daku
(207) 860-4461
Grant: $25,000


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