Since the Affordable Care Act (ACA) was signed into law in 2010, MeHAF has supported a group of dedicated nonprofits who have worked collaboratively to develop straight-forward, consistent messages to help inform Maine people about the benefits of the law. With the opening of the Health Insurance Marketplace in 2013, this network of community-based and statewide organizations was instrumental in helping enroll over 84,000 people in comprehensive, affordable coverage through the Marketplace.Since 2010 our focus on Outreach, Education and Enrollment has included the following:
- Grants: Multi-year competitive grants have supported a diverse coalition of nonprofits to conduct outreach, education and enrollment of Maine people in the ACA Health Insurance Marketplace.
- Technical assistance and grantee support: Working with Portland-based Burgess Advertising & Marketing and Dirigo Design & Development, MeHAF supported a Marketplace public education and marketing campaign to encourage insurance coverage through Marketplace plans. The enroll207.com website was widely used by grantees, consumers and enrollment assisters to connect people with the help they need and to locate assistance resources in their communities.
- Sharing what we’re learning: MeHAF regularly shares reports, case studies, news items, blogs, and video clips about the Marketplace campaign and the works of grantees.
- Evaluating our work: MeHAF supports statewide surveys to evaluate changes in coverage and care that can be benchmarked to national data. We have also conducted public polling to measure awareness and public attitudes about the Marketplace.
For more information, contact Program Officer I Jake Grindle.